Ceva Philippines managed to promote C Our Future movement through the Novamune launch events recently with over 50 of Ceva’s top layer partners. Through the short presentation about the movement, Ceva Philippines team members delivered the objective which is to embrace chicken and eggs to help break the cycle of child stunting. This movement was initiated by Ceva Animal Health Asia which covers 9 countries across Asia.
There are 3 phases in this CSR project, the first of which is to raise awareness of the importance of chicken and eggs through social media. This will be followed by an actual feeding program phase in a select institution with children less than 5 years of age which will be made more successful and meaningful through synergistic partnership with our local poultry partners.
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