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Ceva Malaysia and their customers working together for solidarity

Ceva Malaysia and their customers working together for solidarity

Ceva Malaysia shows solidarity with key customers delivering essential food supplies to the country’s most needy communities during the Covid-19 crisis.

Inspired by the success of the “C our Future” project in Asia, Ceva Malaysia responded quickly to the needs of underprivileged Malaysians, badly affected by the Movement Control Order (MCO), which has been in place since March 2020 as a result of the Covid-19 pandemic.

(From left) Dr Sakda (CP Malaysia Assistant Vice-President Chalothon Nueanim), Tai Kok Khong (Zenxin Agriculture Director), Mohd Syazwan (General Manager TLFP), Dr Amanda Lim (Ceva Animal Health Malaysia Area Director), Ong Soon Ping (Heap Soon Farming Executive Director), Tan Leng Yee (Liang Kee Farming Managing Director), and Dr. Jimmy Lee (General Manager) at the TLFP warehouse

Launching the #CEVACARES initiative, the Malaysia team joined forces with The Lost Food Project (TLFP), and several local poultry producers, CP Malaysia, Heap Soon Farming Sdn Bhd, Liang Kee Farming Sdn Bhd, Teo Seng Capital Bhd and Zenxin Agriculture Sdn Bhd to donate eggs, a vital source of high-quality protein, vitamins and trace minerals. 

Over 100,000 eggs were donated to 7,500 underprivileged communities including low-income groups and 56 charity homes, including Grace Food Bank, Pertubuhan Komuniti Kasih Selangor, Lighthouse Children Welfare Home, Yayasan Chow Kit and IDEAS. 

The project aimed to create awareness by encouraging Malaysians to consume more eggs as an affordable source of protein while also showing solidarity with local poultry farmers, who have worked tirelessly to continue to deliver throughout the Covid-19 crisis.

This objective was also met with a major newspaper, The Star, also covering the story.

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