Ceva participated to IPEX 2012, the Pakistan Poultry show held in Lahore from September 28th to 30th under the auspices of Pakistan Poultry Association (PPA) at Expo Centre. More than 5,000 business entrepreneurs and policy-making authorities of the government attended the exhibition in addition to more than 10,000 visitors, reported Daily Times.
Marush, Ceva’s distributor in Pakistan, was elected 2nd best booth of IPEX exhibition.
With 1.2 billion broiler this year, this market is showing a steady growth attracting the major international poultry producers such a CP which shall open its first poultry breeding farms in 2013 despite the current economical turmoil in Pakistan. Pakistan, hosting 180 M inhabitants, is showing one of the highest growth in poultry production in the region. The market, strongly affected by Newcastle disease, is sensible to Ceva‘s solution with an increasing success of our hatchery vaccination program.